Thursday, July 17, 2008

Rack Room Shoes Supports Needy Children

A while ago, in one of the many tags that circulate the fashion blog-o-sphere, a question appeared as to what charity would I support if I came into a lot of money. My answer was any children's charity.

So imagine my surprise and pleasure when I received this press release regarding Rack Room Shoes' efforts to supply shoes for needy children. I immediately contacted the parties that be to see if I could reprint the Press Release on my blog for my Fashionable and Socially concious Lover-lees to see. This is a wonderful cause and I look forward to participating in any way that I can, which includes spreading the word to all of you.

Much love to you all.


FOR IMMEDIATE RELEASE



RACK ROOM SHOES MAKES SOCIAL AND FASHION STATEMENTS

Los Angeles, CA-July 14, 2008- With 18.5 % of all children in the United States living below the federal poverty level, according to the U.S. Census Bureau, many families have to choose between food and clothing. Seeing the tremendous need facing the nation, Rack Room Shoes, one of the largest shoe companies in the country, has now joined with Shoes That Fit to provide shoes for thousands of underprivileged children through a special fundraising effort that not only has social significance, but it's also making a fashion statement.

The partnership between Rack Room Shoes and Shoes That Fit allows for the opportunity to raise funds to provide new shoes for thousands of kids who could not otherwise afford them. The result is that these children are provided with the ability to go to school with dignity and in comfort allowing them to concentrate on their studies, and not on their circumstances.

The fundraising effort is making a social statement, but it's also turning into a fashion-setting trend. All of the 378 Rack Room Shoes stores are offering a unique and very popular fashion accessory called "Finders Keepers" Key Purse. This custom-designed key holder is really jewelry that conveniently attaches to a purse or onto belts or pants pockets to keep individuals' keys handy at all times. The Finders Key Purse free with a $5 donation. And, when you make a $5 donation for the keyfinder you will receive a coupon for $10 off your next purchase of $60 or more; 100% of the proceeds are used for the Shoes That Fit program to provide the shoes for the needy children.

Shoes That Fit, founded in 1992, is headquartered in Claremont, CA. Volunteer programs are run in hundreds of schools across the country.

Rack Room Shoes, based in Charlotte , NC , is a member of the Deichmann Shoe Group headquartered in Germany , which is the largest privately owned shoe retailer in the world. Rack Room Shoes operates more than 378 stores in 26 states, Rack Room carries a broad assortment of brand name and private label shoes for men, women, and children. Visit the company's website at http://www.rackroomshoes.com/ for more information, store locations, and current special promotions.
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Have a lovely day!

9 comments:

Imelda Matt said...

Brilliant...I will throw some weight behind this!

Sharon Rose said...

Fantastic post, well done to you for highlighting this!!

Psyche said...

This is wonderful!

There are so many stereotypes held about people living in poverty. I am glad this organization brings attention to children, the largest subgroup of the US population living in poverty. I am also glad that the campaign prioritizes shoes, for style is social capital, and social capital can lead to mobility.

Thanks for introducing me to this movement. I am going to look more into it this for sure!

Cheryl Lynn said...

I'm so happy you all have taken interest in this great cause.

Much, much love.

Cammila said...

This is so wonderful -- way to use your blog to help an important cause.

Nay'Chelle said...

Fantastic post about a great cause.

Lady Melbourne said...

What a worthy cause, thank you for using your blog to bring it to our attention Cheryl Lynn.
LM
x

Cheryl Lynn said...

Thanks ladies. I intend to look deeper into the company sponsoring this cause to see if there are other ways to help.

You all are wonderful to take notice.

Much love to you.

Toni Alexis said...

this is great! i absolutely would love to do my part upon further research!

xoxo